To align with canine market trends in 2025, industry professionals must adopt a proactive, flexible approach connected to changes in human lifestyles. healthy eating, sustainability, personalization, and animal welfare are central to consumer expectations, and the brands that succeed will be those capable of anticipating and embodying these values.
Evolution of offerings
Professionals must constantly re-evaluate their offerings to provide products and services in line with the emerging values of pet owners. today, 72% of french people consider their pet a full member of the family. this translates into an increased demand for quality, traceability, and innovation.
Food products based on natural or fermented ingredients, smart toys that promote interaction, and durable accessories are booming. the french pet care market now represents a turnover of nearly 10 billion euros, of which more than 67% is dedicated to dogs and cats.
Constant monitoring of new products
Monitoring is essential to remain competitive in a constantly changing environment. participating in specialized events, reading the professional press, or following innovative brands abroad allows you to anticipate market movements.
As such, expozoo paris animal show, which has hosted more than 300 exhibitors from 24 countries in march 2025, is an essential showcase for innovation and a strategic lever for detecting emerging trends.
Active listening to consumers
Analyzing customer behaviors and needs is a powerful lever for adaptation. 76% of expozoo visitors are themselves pet owners, making it a particularly relevant audience for testing offers or collecting direct feedback.
Evolution of offerings
Professionals must constantly re-evaluate their offerings to provide products and services in line with the emerging values of pet owners. today, 72% of french people consider their pet a full member of the family. this translates into an increased demand for quality, traceability, and innovation.
Food products based on natural or fermented ingredients, smart toys that promote interaction, and durable accessories are booming. the french pet care market now represents a turnover of nearly 10 billion euros, of which more than 67% is dedicated to dogs and cats.
Constant monitoring of new products
Monitoring is essential to remain competitive in a constantly changing environment. participating in specialized events, reading the professional press, or following innovative brands abroad allows you to anticipate market movements.
As such, expozoo paris animal show, which has hosted more than 300 exhibitors from 24 countries in march 2025, is an essential showcase for innovation and a strategic lever for detecting emerging trends.
Active listening to consumers
Analyzing customer behaviors and needs is a powerful lever for adaptation. 76% of expozoo visitors are themselves pet owners, making it a particularly relevant audience for testing offers or collecting direct feedback.
Surveys, online polls, discussion groups, product tests… there are many channels for collecting usable information. this approach makes it possible to offer ultra-targeted ranges: food personalized according to the dog's profile, ergonomic accessories, or even home wellness services.
Use of professional trade shows trade
Shows like expozoo paris animal show play a central role in the dynamics of the sector. in addition to promoting networking between professionals, they allow you to discover innovations in preview, exchange with consumers and forge partnerships.
With an average spend of €105 per visitor and constantly increasing attendance, these events are an ideal platform for launching new products or testing concepts. in addition, they make it possible to reach a wide and qualified audience, ranging from specialist distributors to veterinarians, breeders and pet-sitters.
In 2025, the canine sector is at the intersection of innovation, hyper-personalization and ecological awareness. advances in food, entertainment and accessories reflect a growing commitment to animal welfare and a harmonious life with our companions. professionals capable of combining monitoring, listening and rapid adaptation will be best placed to respond to a rapidly growing market, whose expectations are constantly evolving. expozoo paris animal show is both a showcase for these transformations and a catalyst for the new generation of canine products and services.
Use of professional trade shows trade
Shows like expozoo paris animal show play a central role in the dynamics of the sector. in addition to promoting networking between professionals, they allow you to discover innovations in preview, exchange with consumers and forge partnerships.
With an average spend of €105 per visitor and constantly increasing attendance, these events are an ideal platform for launching new products or testing concepts. in addition, they make it possible to reach a wide and qualified audience, ranging from specialist distributors to veterinarians, breeders and pet-sitters.
In 2025, the canine sector is at the intersection of innovation, hyper-personalization and ecological awareness. advances in food, entertainment and accessories reflect a growing commitment to animal welfare and a harmonious life with our companions. professionals capable of combining monitoring, listening and rapid adaptation will be best placed to respond to a rapidly growing market, whose expectations are constantly evolving. expozoo paris animal show is both a showcase for these transformations and a catalyst for the new generation of canine products and services.
© Expozoo Show 2025
