Expozoo Paris Animal Show 2025

Top Dog Product Trends for 2025: Market Innovations and Expectations

What are the major innovations in canine nutrition for 2025?

In a world where human lifestyle trends are reshaping our daily lives, the canine world is not left behind. 2025 promises to be a turning point for products dedicated to our faithful companions, marked by innovations that reflect a synergy between owners' expectations and animal well-being. 

 From personalized nutrition to interactive toys and eco-responsible accessories, discover how current trends are shaping the future of canine products, emphasizing health, well-being, and a reduced environmental footprint.
For 2025, innovation in canine food is distinguished by three major trends: fermented foods, meal prep kits, and personalized nutrition. 

Fermented Foods 
Fermented foods, known for their probiotic benefits, are starting to find their place in canine nutrition. These products promote good digestion and strengthen dogs' immune systems. With nearly 67% of market products dedicated to dogs and cats, this trend is part of a health and wellness approach, in line with consumer expectations. While options specifically designed for dogs are still emerging in France, interest in healthy and functional food is sharply increasing, particularly with revenue growth in the sector of nearly €10 billion. Owners are encouraged to cautiously integrate fermented foods into their pets' diets, consulting a veterinarian beforehand. 

Meal Prep Kits 
Meal prep kits, such as those offered by Bab’In, allow owners to make healthy and natural homemade treats. This approach strengthens the bond between owner and animal while ensuring complete transparency regarding the ingredients used. The French market has more than 1,500 pet supply stores, with a 30% increase in the number of pet shops since 2022. This context favors the development of practical solutions like meal prep kits, meeting the expectations of owners concerned about their companions' nutrition. 

Personalized Nutrition 
Personalized nutrition, illustrated by brands like Dogfy Diet, offers tailor-made solutions adapted to the unique needs of each dog. This trend responds to growing demand for meals that take into account the animal's age, weight, activity level, and any potential food sensitivities. 

Nearly 76% of Expozoo visitors own a pet, demonstrating a strong interest in adapted and quality products. With an average basket of €105 per visitor, personalized products have a prominent place in owners' purchasing habits. 

These innovations demonstrate a significant evolution in canine nutrition, prioritizing health, well-being, and personalization. They respond to the growing demand from owners for quality products that are healthy and adapted to their four-legged companions. 

Find these novelties at the Expozoo Paris Animal Show, which will bring together 300 exhibitors from 24 different countries during its next edition on March 7, 8, and 9, 2025.


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