Environmental awareness directly influences the choices of pet owners. more and more brands are developing accessories made from recycled or biodegradable materials, such as toys from belle bestia, natural fiber beds, and bamboo bowls. this evolution reflects a desire among consumers to reduce their ecological footprint, including in the purchase of products for their dogs. according to the latest market trends, demand for these sustainable products continues to grow, echoing a more global dynamic of responsible consumption. 

The attention paid to personal well-being and health translates into a growing supply of products aimed at improving the quality of life for animals. organic and nutrient-enriched foods are experiencing remarkable growth, while nutritional supplements offered by brands like zesty paws, traumapet, and thilife are establishing themselves as complementary solutions for maintaining the vitality of dogs. toys designed to mentally and physically stimulate animals are also gaining popularity. the rise of care products tailored to the specific needs of each animal, particularly in managing stress or joint pain, reflects this trend of transposing the well-being concerns of owners to their dogs. 

The digital age is transforming the relationship between owners and their animals. the increasing integration of technology into canine products facilitates daily management and strengthens the bond between the animal and its owner. gps collars allow owners to monitor their dog's movements in real time, while surveillance cameras developed by laeka offer the possibility of keeping an eye on their animal even from a distance. interactive connected toys, which adjust their behavior based on the dog's reactions, also illustrate this trend towards the digitalization of animal well-being. this evolution accompanies an increased consumer demand for innovative solutions guaranteeing more safety and comfort for their companions. 

Experience owners are now looking for solutions tailored to the specific needs of their dogs. the rise of personalized subscription services is a perfect illustration of this. monthly boxes of toys and treats, customized diets, or even customizable accessories allow consumers to offer their animal a product that precisely meets its needs. this individualized approach, inspired by human consumption trends, reflects a growing attachment of owners to offering a unique and tailored experience to their companion. 

With the pet market reaching nearly 10 billion euros in france and more than 50% of households owning a pet, these new consumption trends are shaping the future of the sector. the 2025 edition of the expozoo paris animal show will highlight these developments with more than 300 exhibitors from 24 countries and a diverse range of products integrating innovation, sustainability, and connectivity. the event will bring together 35,000 visitors to discover the latest market advances and confirm the growing interest in solutions adapted to the new lifestyles of pet owners.

The harmonization between human lifestyle trends and canine products continues to strengthen. in 2025, owners are looking for products for their companions that reflect their own values and lifestyles, thus affirming a new era where innovation and responsibility are at the heart of animal well-being.