How are dog toys and accessories evolving in 2025?

with over 20 million dogs and cats in french households and a market valued at nearly 10 billion euros, the dog accessory and toy sector is experiencing remarkable growth. in 2025, three major trends stand out: interactivity, sustainability, and well-being. interactive and technological toys: a playful revolution dog toys are transforming to offer increased mental and physical stimulation. • smart toys, such as puzzles that gradually release treats, stimulate thinking and prevent boredom. • connected toys, controllable via smartphone, allow owners to interact with their pets even remotely. • the integration of motion sensors and other technologies promotes regular physical activity, contributing to the animal's well-being. eco-friendly accessories: towards more sustainable consumption the rise in ecological awareness is resulting in a growing demand for environmentally friendly products. • brands such as style de woof and fidelami offer leashes, collars, and toys made from recycled or biodegradable materials. • the rise of zero-waste ranges, including bamboo bowls and natural fiber toys, reflects this trend. • a 30% increase in the number of pet stores in france since 2022 confirms consumers' interest in eco-friendly products. well-being and health: comfort at the heart of innovations the well-being of dogs is now a priority for manufacturers and owners. • orthopedic beds, designed to relieve joints, meet the needs of older or very active dogs. • anti-gulp bowls, which slow down ingestion, improve digestion and overall health. • dental toys, developed to strengthen oral hygiene, complement traditional veterinary care. a rapidly expanding market: an opportunity for brands the numbers speak for themselves: at the expozoo paris animal show 2025, more than 35,000 visitors from 49 different countries are expected. this event is a unique opportunity for brands to present their innovations and interact with key players in the sector. these developments reflect a significant transformation in the way dog accessories and toys are designed. manufacturers are responding to the expectations of modern owners, who are looking for quality products that are environmentally friendly and beneficial to the health and well-being of their four-legged companions.