Animal Expo and Paris Animal Show are strategic platforms essential for conducting in-depth competitive analysis and strengthening your positioning in the pet industry.
They offer:
- A comprehensive overview of market players: These events bring together over 300 exhibitors and 35,000 visitors from 49 countries, including major French distributors and international industry leaders. This concentration of players allows for direct observation of competitors’ practices, strategies, and innovations. Exhibitors span the entire industry spectrum, from large chains and innovative start-ups to niche specialists.
- A detailed analysis of market trends: With dedicated spaces like the Innovation Hub and over 25 innovative product presentations, these shows offer a unique opportunity to discover what other companies are doing and track emerging trends. You can explore innovations in key areas such as nutrition, accessories, hygiene, and connected technologies. Furthermore, the diversity of exhibitors, representing segments such as dogs, cats, reptiles, fish, birds, and small mammals, provides a global view of the industry.
- Strategic adjustments: By observing competitors’ new products, commercial practices, and innovations, you can refine your offerings and align your products and services with current market expectations, strengthening your competitive positioning. Interacting with other professionals and decision-makers present also provides a valuable opportunity to assess your strengths and identify new development avenues.
By participating in Animal Expo and Paris Animal Show, you become part of a dynamic ecosystem representing a rapidly growing French market, with an annual turnover exceeding €10 billion. These shows are more than simple exhibition spaces—they reflect the industry’s fast-paced evolution and changing consumer expectations.
Animal Expo and Paris Animal Show are not just trade shows—they are genuine hubs of innovation, networking, and analysis. They help businesses better understand market dynamics, identify strategic opportunities, strengthen their competitiveness, and stay at the forefront of developments in this thriving sector.
© Expozoo Show 2024
